Put the thesis to the test in your market.

ChatGPT Ads is where Rivonia is beginning.

The broader capability is identifying commercially valuable buying conversations inside conversational environments and building acquisition systems around them.

We do not want your acquisition strategy permanently dependent on one platform.

Ads are separate from ChatGPT's answers and clearly labelled as sponsored. They can appear beneath a response for eligible users. The ads system can consider signals including the current conversation's context and intent, the advertiser's message and landing page, and advertiser-provided context hints. Advertisers do not control or alter ChatGPT's answer.

Our job is to identify the conversations where your business can be relevant, design the appropriate advertising message and next step, and measure what happens after the click.

No.

If an existing channel produces profitable customers, it should continue receiving capital while the economics justify it.

ChatGPT Ads has to earn its own allocation.

Not necessarily.

Your current agency may be excellent at operating Google, Meta, SEO or other established channels.

The distinction is what we are being paid to answer.

A traditional channel agency is generally paid to operate activity efficiently within its channel.

We are being paid to answer a capital-allocation question:

Can this emerging acquisition surface produce incremental customers at economics worth funding?

Those can be complementary relationships.

The standard programme is £4,500/month × 3: £13,500 total professional fees. The first four Founding Partners receive £3,000/month × 3: £9,000 total professional fees. Both have a 90-day minimum.

Media is separate, agreed in advance and paid directly by the client to the advertising platform. No media markup.

The programme is founder-led.

Commercial strategy and key investment decisions are not sold by the founder and then handed to a junior account manager.

As the firm grows, specialists may support execution, but commercial responsibility remains senior.

Access to the information that reveals how customers actually buy.

That may include existing campaign data, sales outcomes, common enquiries, CRM information, customer economics and access to relevant salespeople.

Where the platform permits, you own the advertising account and your payment method funds media. Your customer and core business data remain yours.

Media is paid directly to the platform. Rivonia adds no media-spend markup.

We do not want the business dependent on Rivonia simply because we control its infrastructure.

Then buying more demand may be the wrong immediate decision.

Capacity is part of the diagnosis.

Not simultaneously within the same agreed service category and territory during an active engagement.

The professional fee pays for research, strategy, build, operation and commercial evaluation. You should leave with a documented answer and the work created for the agreed test.

You retain the work created for your business, including the buying-conversation research, offer architecture, agreed landing assets, measurement infrastructure and documented commercial findings.

A negative commercial answer may prevent a substantially larger bad investment later.

Scale together.

Hand the system over.

Agree a longer-term arrangement.

Or stop.

There is no automatic continuation merely because 90 days have passed.

No. The professional fee covers the research, strategy, build, operation and commercial evaluation required for the agreed acquisition test. This includes campaign assets and landing experiences required for that test. Scope is agreed; it is not unlimited creative production, development, campaigns or revisions.

The reduced founding rate is an exchange for agreed documentation and evidence rights. Naming, branding, publishable performance data, anonymisation and any reference are defined contractually. A public testimonial or named case study is not automatically required.

No. It is a typical acquisition-investment signal, not an acceptance rule. Fit depends on gross profit per customer, acquisition volume, sales capability, fulfilment capacity, realistic test size and opportunity economics.